No matter what size your business is, you’ve got to be online. Beyond a website, beyond a blog, online advertising is essential to online success. It's a wild and crazy world online and you need skin in the game to make it. Google ad income for the U.S. alone is on track to reach over $26 billion. As a smart business person, you realize that it's all about quality and not quantity. There's no reason for tossing a great deal of money into online advertising without a plan. Pay per click is the way to go. How does pay per click function? Continue reading while we go over how to take your business to the following level with this important instrument. Pay Per Click Definition Before we answer how pays per click function, we have to understand what it is. There's a reason why i...